Archive for January, 2007
Business Opportunities Weblog Network Logo Design Wednesday, January 17th, 2007 by Mike
In late 2006, Dane Carlson of the Business Opportunities Weblog Network contracted me
to design an identity for his weblog network.
The Business Opportunities Weblog Network (BOWN) is described as a “moderated list of legitimate business opportunities for entrepreneurs”, which features lists of business ideas, and tips.
Dane has been blogging since 2001, and wanted a new corporate identity that was fresh and clean, to help realign his blog.
So, Dane and I started through our normal process of getting information from goals, the business, his color and style likes and dislikes, and other useful information to help me develop good design ideas.
Dane liked the general idea of a lightbulb, so I included this idea, along with several other ideas, to make sure we explored all options.
Challenges
While “Business Opportunities Weblog Network” was descriptive, it’s a really long name to deal with when creating a logo design. It would be challenging to be find a way to list the full name and not let the words dominate the identity.
Another challenge, related to the long name, was keeping the identity simple and easily recognizable. How do you show a business network in a single symbol?
Sketches
Once Dane’s information was read and digested, I brought out the sketchbook and pencil to get ideas on paper. In 2 rounds of sketches I produced several interesting ideas, incorporating the lightbulb and other ideas for representations of a network. Here are a few selected sketches:
1. This idea featured “Business Opportunities” larger, and a briefcase fashioned from triangular shapes, woth “Weblog Network” tucked under the larger type.
2. On this concept, I’ve replaced the briefcase symbol with an interconnected triangular grid symbol, to emphasize the network nature of the name.
3. Here I’m indicating a stylized lightbulb to the left, Business with most emphasis and “Opportunities” and “Weblog Network” descending in size and importance.
4. The winning idea shows a lightbulb within a circular symbol on the left, and an alternate dark version on the right. The idea was to show the lightbulb as a node on a network, incorporating both a bulb and network in the logo.
Black & White Art
Once the winning concept of a lightbulb on a network, inside of a circle containing the type was selected, I moved to produce the black and white version of the logo for Dane. The black and white phase went pretty quickly, and we both liked how the concept translated from sketch into black and white art. The next challenge was color.Color Art
In the color phase, I wanted to show Dane some color varieties, but didn’t want to do too many at one time, so I selected 3 color themes with both flat and gradated options, and presented them:
Our eyes were pretty immediately drawn to blue, orange and green. I also liked the blue/green option, though the orange center circle of the first idea (B&C) really seemed to convey a warmth to balance the cool crispness of the green and blue.
After a little deliberation, Dane chose the blue/orange/green option as the winner.
Conclusion
Just last week, Dane completed his redesign of the Business Opportunities Weblog Network weblog, and used the new logo design to shape his redesign. I really like how the colors feel warm, yet crisp and clean, and after not seeing the logo between delivery and appearance, I’m very pleased with how it turned out.
My thanks go to Dane Carlson for choosing to work with me and MakaluMedia on his new identity. We both had a great time collaborating and I think we came up with a fun, attractive logo design.
Word Count Journal Launch & Design Notes Thursday, January 4th, 2007 by Mike
On January 1st, 2007, Word Count Journal, a new project our MakaluMedia crew has been working on, launched for public consumption.
The Word Count Journal idea is simple — sign up and then write a little bit each day for 365 days. If you write the minimum every day for a whole year, you’ll have written at least 66,795 words. Word Count Journal is especially well-suited to anyone who wants some encouragement to keep their words flowing every day.
I wasn’t sure if the idea would interest me as a blogger, but it’s actually pretty fun. You aren’t penalized for missing a few days, since you can always log in and quickly catch up on your posts.
I’ve even found it fun to write more than the day requires — you only need to meet the minimum, but it’s sometimes easier to keep on rolling.
And now, a few words on the design of the Word Count Journal site.
Word Count Journal Identity Design
Our team had a great time working through the design of the site. 
I had the pleasure of designing the Word Count Journal logo, as well as assisting my colleague Alex Bendiken in establishing a site design based on the new identity.
I had long wanted to use the font American Typewriter for a logo, and this project seemed the perfect opportunity to use this font.
While Word Count Journal is an online journaling application, I wanted to bring in the ideas of analog journaling — the pencil icon and typewriter fonts — as these recognizable elements help convey the idea quickly.
You’ll note that the letters have been pretty tightly kerned, especially ‘Journal’ which I snugged so tightly that the ‘u’ and ‘r’ have merged into a ligature, and the ‘n’ and ‘l’ have been customized to allow for a close fit.
The pencil icon was kept intentionally simple, and also snugged into the space above the curl of the ‘J’ in Journal, keeping in the style of the overall “cozy” theme of the type treatment. Placement of the ‘Word Count’ text was a tough call — I wanted it centered in the space above ‘Journal’ initially, but decided to align the ‘t’ of ‘Count’ on the right edge of the ‘a’ in Journal.
You wouldn’t think so much goes into kerning of a few words, but I feel this little extra effort pays off in a more flowing identity.
Word Count Journal Site Design
Based on the logo, I assisted Alex in developing the initial direction of the site design, which he and the team completely fleshed out and built. I really like the cooler aqua blue and grays, combined with warm orange and bright yellow, and the use of American Typewriter throughout the site. Alex and the team did a great job keeping the structure simple, yet super-functional and beautiful.
If you’d like a space where you write a little each day, check out Word Count Journal!