Comments on: Phenomenal response to Catalog Choice

By: Kosta

Kosta — Tue, 03 Nov 2009 04:37:24 +0000

All right, I understand that this is a very old post, I was looking for something completely different, however now I am so glad I did it. This Catalog Choice still exists! Let's see if this thing still works, because I have few catalogs which must stop. Thanks buddy and sorry to post on your archived article.

Cheers, Kosta

By: Jay Levitt

Jay Levitt — Wed, 21 Nov 2007 03:31:55 +0000

It's nice, but the visual simplicity and elegance hides - no, forces - a blinders-on, wizard-like workflow that slows the user down. The ubiquity of Web-2.0 "lightbox" dialogs looks great, to a graphic artist, but it kills the usability.

My browser, like most, will happily sign me in automatically using its password cache; that doesn't work on this roll-your-own lightbox window. Everything I click on has to wait to render, because there's a fancy fade-in/fade-out that I simply must watch; it's time-based, not CPU-based, so it slows me down just as much on my dual-3.0GHz AthlonX2.

when I search for a new catalog, I have to type the first few letters, but once that's the last catalog shown by auto-search, I can't just hit enter - I still have to select it from the "list" of a single catalog down below (which the auto-select field actually covers up). Or, if I see the catalog isn't listed, I still have to type enough of my catalog name to prove to the script that it's not there before it will allow me to enter a new name.

Overall, the functionality's amazingly solid for a first release, and the polish is beautiful - but you may have sacrified some function for that form, like a Bauhaus chair that is so striking and dramatic that it's no longer comfortable to sit in.

By: MakaluMedia Group » Catalog Choice signs up 100,000 people in the first month!

Tue, 06 Nov 2007 15:07:15 +0000

[...] IN LESS THAN ONE MONTH’S TIME, our recently launched Catalog Choice website has registered 100,000 users, opting out of over 800,000 catalogs! We’ve published an extensive article about the success of the site over at the MakaluMedia Summit Blog. [...]