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	<title>Comments on: Phenomenal response to Catalog Choice</title>
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	<link>http://summit.makalumedia.com/2007/11/06/phenomenal-response-to-catalog-choice/</link>
	<description>The MakaluMedia Weblog</description>
	<pubDate>Tue, 06 Jan 2009 13:54:00 +0000</pubDate>
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		<title>By: Jay Levitt</title>
		<link>http://summit.makalumedia.com/2007/11/06/phenomenal-response-to-catalog-choice/#comment-32715</link>
		<dc:creator>Jay Levitt</dc:creator>
		<pubDate>Wed, 21 Nov 2007 03:31:55 +0000</pubDate>
		<guid isPermaLink="false">http://summit.makalumedia.com/2007/11/06/phenomenal-response-to-catalog-choice/#comment-32715</guid>
		<description>&lt;p&gt;It's nice, but the visual simplicity and elegance hides - no, forces - a blinders-on, wizard-like workflow that slows the user down.  The ubiquity of Web-2.0 "lightbox" dialogs looks great, to a graphic artist, but it kills the usability.&lt;/p&gt;

&lt;p&gt;My browser, like most, will happily sign me in automatically using its password cache; that doesn't work on this roll-your-own lightbox window.  Everything I click on has to wait to render, because there's a fancy fade-in/fade-out that I simply must watch; it's time-based, not CPU-based, so it slows me down just as much on my dual-3.0GHz AthlonX2.&lt;/p&gt;

&lt;p&gt;when I search for a new catalog, I have to type the first few letters, but once that's the last catalog shown by auto-search, I can't just hit enter - I still have to select it from the "list" of a single catalog down below (which the auto-select field actually covers up).   Or, if I see the catalog isn't listed, I still have to type enough of my catalog name to prove to the script that it's not there before it will allow me to enter a new name.&lt;/p&gt;

&lt;p&gt;Overall, the functionality's amazingly solid for a first release, and the polish is beautiful - but you may have sacrified some function for that form, like a Bauhaus chair that is so striking and dramatic that it's no longer comfortable to sit in.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>It&#8217;s nice, but the visual simplicity and elegance hides - no, forces - a blinders-on, wizard-like workflow that slows the user down.  The ubiquity of Web-2.0 &#8220;lightbox&#8221; dialogs looks great, to a graphic artist, but it kills the usability.</p>
<p>My browser, like most, will happily sign me in automatically using its password cache; that doesn&#8217;t work on this roll-your-own lightbox window.  Everything I click on has to wait to render, because there&#8217;s a fancy fade-in/fade-out that I simply must watch; it&#8217;s time-based, not CPU-based, so it slows me down just as much on my dual-3.0GHz AthlonX2.</p>
<p>when I search for a new catalog, I have to type the first few letters, but once that&#8217;s the last catalog shown by auto-search, I can&#8217;t just hit enter - I still have to select it from the &#8220;list&#8221; of a single catalog down below (which the auto-select field actually covers up).   Or, if I see the catalog isn&#8217;t listed, I still have to type enough of my catalog name to prove to the script that it&#8217;s not there before it will allow me to enter a new name.</p>
<p>Overall, the functionality&#8217;s amazingly solid for a first release, and the polish is beautiful - but you may have sacrified some function for that form, like a Bauhaus chair that is so striking and dramatic that it&#8217;s no longer comfortable to sit in.</p>
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		<title>By: MakaluMedia Group &#187; Catalog Choice signs up 100,000 people in the first month!</title>
		<link>http://summit.makalumedia.com/2007/11/06/phenomenal-response-to-catalog-choice/#comment-31033</link>
		<dc:creator>MakaluMedia Group &#187; Catalog Choice signs up 100,000 people in the first month!</dc:creator>
		<pubDate>Tue, 06 Nov 2007 15:07:15 +0000</pubDate>
		<guid isPermaLink="false">http://summit.makalumedia.com/2007/11/06/phenomenal-response-to-catalog-choice/#comment-31033</guid>
		<description>&lt;p&gt;[...] IN LESS THAN ONE MONTH&#8217;S TIME, our recently launched Catalog Choice website has registered 100,000 users, opting out of over 800,000 catalogs! We&#8217;ve published an extensive article about the success of the site over at the MakaluMedia Summit Blog. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] IN LESS THAN ONE MONTH&#8217;S TIME, our recently launched Catalog Choice website has registered 100,000 users, opting out of over 800,000 catalogs! We&#8217;ve published an extensive article about the success of the site over at the MakaluMedia Summit Blog. [...]</p>
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